.Column Viewpoints: 15.Ever wondered just how an electric engineer winds up operating an influencer advertising and marketing platform? Jonathan Eg, Chief Executive Officer of Partipost, spills over the tea on The Adrian Program.Secret takeaways:.Why trading algorithms caused loneliness (and a job pivot).The magic formula: credibility + consistency = influencer excellence.B2B influencer advertising in Asia: It is actually coming, but slowly.AI influencers: Cool, but possibly won't substitute your BFF's Instagram.The payment problem pestering influencer advertising (as well as just how Partipost is actually tackling it).Exciting fact: Jonathan's papa anticipates Mondays. Yes, you go through that right.Profits: The influencer advertising yard is actually advancing faster than you can easily point out "swipe up." From micro-influencers to AI avatars, the game is transforming-- yet legitimacy still preponderates.So, before you cross out that good friend with 200 fans as "not prominent," keep in mind: on earth of nano-influencers, your bestie may only be the upcoming major thing.Tune in for even more influencer ideas as well as maybe pick up a pointer or 2 for your very own Instagram video game!